Some say marketing is all about buzz. Well, maybe. But, selling is about results. Can artificial intelligence still make a difference in sales? These two sides of business are more closely linked than you might think. Marketing and artificial intelligence. The fusion of marketing and AI is the next step in the evolution of sales. […]

The internet of things (IoT) has the power to make our lives more convenient and more connected than ever before, but many critical thinkers have admitted concern about consumer privacy. Consumer groups, corporations, and even governments have spoken out about the dangers of IoT being exploited, but are these truly worthy of the concern and […]

If you are in the Information Technology space, you are likely knowledgeable on what artificial intelligence holds. In fact, considering AI, the future of Information Technology appears bleak to some experts but promising to others. If a tech worker is worried about their job — they really don’t understand the magic of AI. Some workers […]

The trend of bringing your own device (BYOD) to work in healthcare is based on efficiency. Being able to communicate on devices they’re familiar with can help doctors, nurses, and care teams respond faster, which translates into better experiences for patients. In fact, it’s widespread enough that calling BYOD a trend might not be accurate […]

Influencers in the arts can drive real profits, even with small moves. A single Instagram post by Beyoncé, for example, is worth $1 million. D’Marie Analytics found that Beyoncé’s follower count — which puts her at No. 18 across Instagram — was only one factor in evaluating her worth as an ambassador. Engagement and click-through […]

Insights as a service is a model experiencing supersonic growth, so it’s natural to wonder where it’s headed. Fortunately, there are some clues that can give us a sense of where and how it is likely to evolve. Consider what is fueling its growth. That starts with determining its added value in a marketplace already […]

Text message marketing is one of the more effective ways for small businesses to reach a targeted audience. The main focus with your group texting marketing has to be done very carefully — or you’ll turn your audience off quickly and you’ll be blocked. You’ll want to message your targeted or interested consumers first. Interested […]

Once upon a time, “tech company” referred exclusively to a business working in a science or engineering field. Today, nearly every company relies heavily on tech talent to create, market, distribute, or interact with its product or service in some way. With tech jobs so widely distributed among different industries, many companies are struggling to meet their […]

Companies may be well aware they’re sitting on a gold mine of data, but most of them have no idea how to exploit its value. Case in point: According to research by Forrester, up to 73 percent of corporate data goes unanalyzed. Information is collected, then neglected. That’s as unproductive as living with Superman and […]

If you’ve been wondering why the past few years have been ripe with discussion about the enormous potential of blockchain technology, yet we haven’t seen much investment or progression from major tech companies, you’re not alone—but the discrepancy may be coming from a massive talent shortage that has been plaguing the blockchain community. Without available, […]