The Customer Care Bar Has Never Been Higher, so Brands Must Automate to Keep Up

Product and price have been the foundational differentiators in retail for decades. However, in a world plagued with ever-evolving consumer expectations and innovative new competitors, relying on these differentiators is no longer giving brands the competitive advantage they need to thrive among the fierce competition. It’s easier than ever for consumers to perform price comparisons […]

Why Consumers Often Miss Simple Techniques to Resist Cybercrime

The majority of cyberattacks aren’t large-scale, coordinated efforts to break through tough defenses and acquire valuable data; instead, they’re simple and opportunistic. A “hacker” might stumble upon someone’s password because they left it written on a sticky note, or they might take advantage of an account that was left logged in on a public computer. […]

Despite What You Hear, You Don’t Need VC Funding

According to the most recent edition of PitchBook’s Venture Monitor, the first half of 2018 saw 94 investment deals surpassing the $100 million mark, continuing a trend in which late-stage successful startups and larger companies receive the lion’s share of VC funding allocations. That’s not to say that seed rounds for startups don’t get VC investment, but by […]

How to use an ERP software to it’s maximum potential?

Many businesses in this competitive world are still standing high only because they use an ERP software. ERP is a fully-fledged business software capable of completely transforming your business. What is an ERP software? Enterprise Resource Planning software abbreviated as an ERP software is simply a business software. This business software will take care of your […]

Marketers, You’re Wasting Your Data

Data has never been more critical to marketing success. Companies are striving to employ the latest analytics to drive improvement in all areas of operations. The good news is that the majority of consumers are willing to provide data, given the right conditions. In fact, a 2018 survey by Acxiom found that 58 percent of […]

Jive Founder Backs New-School Engagement Platform

Founding Jive Software CEO Dave Hersh defined the enterprise community and collaboration category from 2001 up to the company’s 2011 IPO.  Since then, the space has changed dramatically as businesses have realized the importance of building engaging, valuable communities of professionals and supporters. So it may come as a surprise to learn Hersh recently acquired […]