McDonald’s is acquiring Dynamic Yield to create a more personalized drive-thru

McDonald’s is announcing an agreement to acquire personalization company Dynamic Yield. The announcement does not include a price, but a source with knowledge of the deal said that it’s more than $300 million. Dynamic Yield works with brands across e-commerce, travel, finance and media to create what’s been described as an Amazon-style personalized experience. McDonald’s […]

On the ground with TechCrunch at GDC 2019

The Game Developers Conference was held last week in San Francisco and we wanted to get together to discuss what we saw at the show for Extra Crunch members. VR, gaming engines, Unity, Unreal and Epic were just some of the topics we touched upon. But perhaps the biggest of all was Google’s new game-streaming […]

Verified Expert Lawyer: Mike Lincoln

In 1999, Mike Lincoln co-founded the first East Coast office of top Silicon Valley law firm Cooley LLP. Over the last two decades, he has built out the practice to extend well beyond the region, today covering Boston and New York too, while also heading up the firm’s business department, and serving as an adjunct […]

Here’s everything Apple announced today

Even after last week’s stream of hardware releases — a new iPad, new iMacs, and new AirPods all back-to-back — Apple had more to announce. The company announced a bunch of new stuff at a two hour event this morning, primarily focusing on its new premium media subscriptions. Don’t have time to catch up on […]

Tell us who designed your startup’s brand

Before people ever use or buy your product, they’ll interact with your brand. What does your company stand for? How is your product different? Branding is an often overlooked, but essential component of communicating your company’s values, connecting with potential customers, and ultimately, driving conversions.   But finding the right brand designer is hard. Depending […]

All the videos from Apple’s big media event

Video served as both form and function today at Apple’s media event, and the company wasn’t stingy with classic Apple event videos. Ranging from previews of new services like Apple Arcade to a look at the artists creating content for Apple TV +, the videos should give folks who missed the livestream a quick look […]