Defined personas and established communication styles are the hallmarks of old-school marketing personalization techniques. Today, organizations of all kinds target specific groups of their audiences with segmented content. But where engagement is concerned, the most effective communication is enabled by letting audience members identify their own groups. If you want to put a label on […]

Women are being heard like never before, and it is absolutely incredible. The #MeToo movement has created a domino effect of sorts, as company policies that address women’s needs and long-shuttered opportunities for women are increasingly flooding into the mainstream. That includes the tech world, where a newfound emphasis and expectation on coding, software development, […]

rtFor evidence of big tech’s evolution from AV club geeks to big guys on campus, look no further than the influence of companies like Amazon and Google. They’ve crept into every corner of contemporary life; they possess outsized amounts of power and exercise imperial control over the digital landscape — and it looks like taking […]

Gratefully, the awareness of state authorization of higher education institutions has increased. This means that the realization of the relationships between state authorization entities and professional licensing boards. State authorization is a formal determination by a higher education agency commonly a higher education board or commission. States allowing institutions to conduct certain activities within its […]

When British technologist Kevin Ashton coined the term “Internet of Things” in 1999, little did he knew that this term would become so popular in the coming years. Now, we are living in the age where IoT is already a reality. It has been estimated that by 2020 around 50 billion IoT-enabled devices will be […]

Congratulations on eyeing the international market for your business growth. We are living in an age of globalization and more and more companies are recognizing the profitability of taking their products and service offerings globally at a relatively small incremental cost. It is an easy calculus to recognize that international consumers are able to be […]

The smart city began as a science fiction dream, but it’s very quickly becoming a reality. Municipal infrastructure, integrated with smart technology, will transform the aesthetics, utility, and sustainability of urban landscapes from here on out. To see a smart city in action, just look to Washington, D.C., which has embraced a top-down approach to […]

In February 2017, the Transformations Autism Treatment Center learned that one of its former behavioral analysts had breached its security. According to his indictment, Jeffrey Luke illegally accessed a TACT Google Drive account and stole protected health information from more than 300 current and former patients. TACT’s cyber breach is especially concerning because Luke had […]

AI is here to stay, and there’s a simple reason why: proven ROI. Businesses in multiple industries are incorporating AI because the upside is tangible. According to an Accenture report, implementing AI solutions boosted profitability by an average of 38 percent across 16 industries. For the U.S. economy as a whole, this boost could lead to an additional […]

Anybody walking on the street can identify how technology is changing at a whiplash-inducing pace. But do you know what the worst part is? Which of these technologies specifically are about to hit big. AI, machine learning, augmented reality, chatbots, have not just grabbed headlines  — but are successfully infiltrating every aspect of our world. […]