Product engagement is one of the most reliable predictors of high customer lifetime value. Unfortunately, the existing industry data shows that 71 percent of B2B customers are disengaged with the software their companies use, and 28 percent of software licenses go completely unused (Gallup). The first 90-days are absolutely critical when it comes to onboarding […]

Cybercrime remains a critical concern for businesses, but it’s not always clear how to best defend against it. Too often, companies wait for something to happen and then scramble to repair the damage — reacting instead of preparing. By then, valuable resources have already been compromised. Instead, to ensure continued growth and robust security, leaders […]

“Anyone here regret working in marketing?” A Reddit post asking this exact question is just a small piece of a growing pile of evidence: Marketers are finally infiltrating this under-the-brand-radar social media platform. And why wouldn’t they? Thousands of posts like this one spark lively online conversation among Reddit users, Redditors, every day, on a […]

Zero-day vulnerabilities can seriously threaten all affected systems since there are no available fixes at the time of discovery (DepositPhotos) Cybersecurity threats are rampant, and attackers are showing no signs of letting up. According to the 2018, Cyber Security Breaches Survey released last April, over forty percent of UK businesses fell victim to cyber attacks […]

Once an unusual employment arrangement, remote work has become commonplace in companies across industries and of all sizes, with 70% of the global workforce working remotely at least once a week, according to a 2018 International Workplace Group (IWG) study. In response, an increasing number of organizations–particularly those wishing to attract Millennial talent–are allowing employees […]

Building a community is an essential step in establishing any company or brand as a leader in its respective industry. A brand community gives your consumers a place to engage, express themselves, connect with other like-minded individuals and more. It’s those engaged, expressive consumers who then become your brand evangelists and help increase brand awareness […]

The tech talent in Latin America is capturing the attention of global companies. Government pushes and investments in IT initiatives are paying off, with Amazon, Google, Alibaba, and many other global firms opening offices in the region and hiring local tech talent. There’s a new wave of excitement about Latin America’s potential to become a […]

A lack of diversity among product design teams has negatively impacted the experience women have with countless products. For instance, when seat belts were created, they were designed with the average man in mind. As a result, studies have shown that seat-belted women are 47 percent more likely to be seriously injured than seat-belted men […]

We may not have robots like C-3PO from “Star Wars” or Rosie from “The Jetsons,” but there’s no denying that the machines we do have are getting smarter. But are business leaders taking advantage of their capabilities? It’s easy to imagine adopting AI in some indefinite future, but the technology already has the capacity to […]

Although artificial intelligence does not replace human marketing teams, it does support employees in controlling campaigns or even in content marketing. In the future, AI could increasingly displace a popular means of expressing branding: emotions. The AI threat is becoming a different game. Companies have decided to restructure a number of processes to protect against […]