In the 1990s and early-2000s, computers changed offices and how they functioned. Suddenly the desk phone was no longer the only access point employees had to the outside world. A computer appeared on everyone’s desks, and the entire approach to sales, marketing, and customer service changed. Here we are in 2019, and the IoT is […]

Google continuously evolves, getting smarter and smarter in offering relevant, high-quality, up-to-date, and credible results to its users. Its current algorithm iterations can now track plagiarized content, over-optimized anchor texts, keyword stuffing, poor, on-and-off-page SEO, poor mobile usability and UX, and ad-centered content. According to a report by MarketDrive and HubSpot, 82 percent of marketers […]

One of the issues facing people who are wanting a new pair of glasses is that the buyer often doesn’t have their prescription. Maybe the glasses buyer is purchasing eyewear online because they want several pair to trade-off and match their clothing — maybe the purchaser just broke the glasses they love or possibly they […]

Radio “just ain’t” what it used to be. In the olden days, you’d turn the dial, try to avoid the whistles and pops, then land on a station that plays Hotel California every half an hour. Today, you can build your own music playlists, and you can also line up a stream of talk-radio-style podcasts […]

Deep learning is one of the most compelling new technologies available to businesses and is poised to be a game changer for many. Now is an ideal time for companies to consider leveraging deep learning because it is quickly moving from the realm of academic research to one in which new B2B software platforms can […]

It is said that a successful product is a reflection of who we are. Usually, our unique perspective is what leads to the initial discovery. As the product acquires feedback, our keen desire to respond is what drives further innovation. We can have better UI and UX experiences using web chat and augmented conversations. Time […]

One of the biggest mistakes made by new business owners is not to engage startup legal services to handle possible issues for their new venture. Beginning an enterprise needs planning not only for marketing and growing the business but also to eliminate the legal risks faced by startups. Such hazards can quickly derail a new […]

As a B2B sales professional selling to other B2B sales professionals, one of my primary goals during a sales call is figuring out the organization’s pain points. Of course, this varies based on many factors: the role and level of seniority of the person I’m talking to, the size of the company, the number of […]

A convergence of artificial intelligence (AI), cloud-technology, machine learning and connected devices, is changing healthcare. Some of the world’s largest tech giants, including Apple, Samsung, and Amazon — all leaders in consumer products and services — are taking big leaps and investing serious money in the healthcare sector. In only a few short years the […]

Never have enterprise firms had such a short shelf life. Innosight’s 2018 Corporate Longevity Forecast found that, if the current churn rate holds, fully half of S&P 500 companies will be replaced in the coming decade. Could half of the S&P 500 companies be replaced in the coming 10 years? While 80 percent of executives […]