Is the Blockchain Role in Advertising Too Overrated?

Society has long been associating blockchain with bitcoin. Although Bitcoin was indeed the first product of its kind, the possibilities of this technology are found far beyond cryptocurrency production. Today, blockchain has become key to advertising transparency and decentralization. The late decade of the twentieth century signified the birth of a brand-new, quick spreading, and […]

The 3 Biggest Threats Healthcare Data Security is Facing Right Now

The year 2017 suffered the greatest ransomware attack in the history of the internet. The WannaCry ransomware detected in hospitals of the UK. It then exploded across the globe and affected more than 200,000 computers across 150 countries. This attack targeted the computers running with the Microsoft Windows operating system by encrypting data and demanded a […]

Nearshoring Basics for Software Development

Globalized markets provide opportunities for thinking outside the box on labor questions — or even outside borders in the form of nearshoring. The past few decades have seen a boom in outsourcing to far away places. It’s been a useful strategy for some companies looking to increase profits by reducing payroll expenses. Other companies want […]

The U.S. Should be Leading the Healthcare Revolution — Why Don’t We See it at the Doctor’s Office?

While the Food and Drug Administration has spent decades regulating medicine and pharmaceuticals, the agency is changing with the times. To keep pace with emerging technologies, the FDA now regulates everything from vape pens and wearables to other health-related Internet of Things devices. That might seem like a leap for the long-standing agency, but it has […]

How to Create a Better User Experience in Med Tech

The healthcare industry is not known for its forward-thinking philosophy on the user experience. Patients, providers, insurers, and others in the field are used to navigating complicated menus, outdated designs, and clunky forms. Everyone from the primary care physician to the pharmacy tech seems to use a unique interface — and users get caught in the […]

Is AR Still a Far-Fetched Retail Solution? Not Anymore

Augmented Reality (AR) gained familiarity in households with the 2016’s launch of PokemonGo. Although it is still being perceived to be in its infancy, it is not. It has had extensive applicability in some or the other way across multiple verticals over the past decade, and now, has landed up capturing immense interest from the […]

Could Your Website Benefit From AR or VR Capabilities?

Augmented reality (AR) and virtual reality (VR) are quickly changing the face of ecommerce. These new technologies now take the most severe pain points of shopping, both online and in brick-and-mortar locations, and transform them into attractive new selling points perfect for the wary consumer. For online shopping, AR and VR have their own benefits. […]

Why Thought Leadership is Essential for all Brands to Reach Market

In today’s world, thought leadership marketing has emerged as the leading method for brands to establish their authority and grow drastically. There are numerous marketers who have started using this strategy to expand their brand, boost brand awareness while also increasing market share. If you’ve underestimated the value of thought leadership, you might be completely […]